Rolex 24 At DAYTONA, legendary circuit, epic race
At the 5.73-kilometre (3.56-mile) Daytona International Speedway in Florida, the greatest endurance drivers and teams compete for 24 hours. Only the hardiest temperaments and the most accomplished mechanical and technical performances can prevail. Rankings are based on the distance covered within the allotted time. Rolex has been Title Sponsor and Official Timepiece of the event since 1992.
The 12 Hours of Sebring, performance under pressure
Established in the United States in 1952, the 12 Hours of Sebring has a reputation for being one of the most challenging endurance races in the world. With its uneven and bumpy surface, Sebring International Raceway is a true gauge of car reliability. It is here, in March, that many competitors in the 24 Hours of Le Mans come to test the mechanical strength of their machines. Rolex is Official Timepiece of the competition.
The brand awards a Cosmograph Daytona to the winners of each of these three emblematic events, which make up the triple crown of endurance racing.
Reliability over time
Rolex enjoys partnerships with the most important organizations in endurance racing. Since 2001, the brand has supported the Automobile Club de l’Ouest (ACO), which stages the 24 Hours of Le Mans and oversees the FIA World Endurance Championship (WEC), the largest series of international sports car competitions.
The mechanics of progress
Doing better with less. This is the two-fold sporting and environmental challenge that racing teams and manufacturers are facing today: achieving energy efficiency while pushing the limits of performance even further. Rolex has always been committed to the dynamics of progress and supports motor sport in this profound transformation.
Tom Kristensen, Mr Le Mans
With nine victories at the 24 Hours of Le Mans, Tom Kristensen, a Rolex Testimonee since 2010, is the most successful driver in the race’s history. He triumphed on his first appearance in 1997 and reigned supreme from 2000 to 2005. The Dane added two further victories, in 2008 and 2013. Out of 18 race participations, Kristensen finished on the podium 15 times. His track record also includes an FIA World Endurance Championship (WEC) title in 2013 and six wins at the 12 Hours of Sebring.
Jamie Chadwick, driver of the future
Jamie Chadwick was not yet 16 when she won the Silverstone 24 Hour in 2015. The first female champion of the British GT Championship and a three-time winner of the all-women W-Series (Formula 3), Chadwick embodies the future of motor sport. A Rolex Testimonee since 2022, she achieved race victories in her debut season competing in the European Le Mans Series in 2025.
Supporting Endurance at Kirk Freeport
Rolex Testimonees Tom Kristensen and Jamie Chadwick have both shaped the history and evolution of motor sports by shattering existing boundaries. These athletes represent top tier performance and embody the persistence and commitment it takes to truly follow one’s dream. Here at Kirk Freeport, our family business also has its roots in a dream, one which grew from humble beginnings – as a few jewelry counters in the local grocery store – into the Cayman Islands’ premier family-owned-and-operated luxury retailer.
As a trusted Official Rolex Jeweler, we take great pride in partnering with Rolex to celebrate some of the world’s most exceptional athletes and sporting events. We also extend this support on a local level by partnering with Cayman’s favorite marathons, races and runs each year. Many of Kirk Freeport’s employees are avid marathoners and runners, and we are proud to be associated with their participation and performance at racing and endurance events here in the Cayman Islands. Visit us to learn more about our commitment to endurance while you explore a world of Rolex at our Bayshore Mall Rolex showroom in George Town, where our expert Rolex team looks forward to welcoming you.
