TUDOR WATCHES
TUDOR is an award-winning Swiss-made watch brand, defined by watches with refined aesthetics, proven reliability and unique value for money. The origins of TUDOR date back to 1926, when “The Tudor” was first registered as a brand on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more accessible price point. Renowned for their robustness and affordability, throughout their history TUDOR watches have been the choice of bold adventurers on land, under the sea and on ice. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos, 1926, and TUDOR Royal series. Since 2015, TUDOR has also offered mechanical Manufacture Calibres with multiple functions and superior performance.
The World of TUDOR
In 2017, TUDOR launched a new campaign with the “Born To Dare” signature. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air and underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. It is testimony to TUDOR’s singular approach to watchmaking, which has made it what it is today. At the cutting edge of the watchmaking industry, its innovations are now essential benchmarks. The TUDOR “Born To Dare” spirit is supported throughout the world by first class ambassadors, whose achievements result directly from a daring approach to life.
David Beckham
One of the most admired, gifted and successful football players of all time, a philanthropist, an entrepreneur and global style icon, David Beckham is a tireless achiever who shares the daring values that make TUDOR what it is today.
JAY CHOU
Musician. Actor. Director. Over the past two decades, the “King of Asian Pop” has thrilled audiences with his creative mix of musical styles and his electric energy on and off stage. A true style icon, Jay Chou always seeks to go beyond the limits life sets him.
CHENG YI
Chinese celebrated actor, Cheng Yi is one of the most renowned young talents of the Chinese entertainment industry. He shares the bold vision of the brand in choosing a different path and forging a unique destiny.
THE ALL BLACKS
Since 2017, TUDOR has been the proud partner of the legendary New Zealand rugby team. The All Blacks have proved to the world that they are not only the most successful rugby team in history, but also one of the most successful and consistent teams in world sport. A boldness born of a will to redefine success and to strive for excellence, to share this ambition and inspire the next generation.
ABOUT TUDOR
Reliable and robust watches since 1926
Manufacture
Every TUDOR watch is assembled and fully tested to TUDOR’s superior standards at one of the brand’s four state-of-the-art facilities in Switzerland. Each facility uses the latest technologies including proprietary mechanical testing equipment, proprietary tool design and production, and proprietary software for data acquisition, management and automated testing systems, plus completion and 100% final visual inspection.
Movements
In 2015, TUDOR created its first Manufacture Calibre in its history. A high-performance Calibre is characterized by robustness, reliability, precision and autonomy. TUDOR Manufacture Calibres now offer a variety of useful functions. For example, some can power a TUDOR watch for over seventy hours of running time, meaning without winding the watch all weekend.
History
TUDOR was first registered by Hans Wilsdorf in 1926 to make the best possible watch at the best possible price. Nearly a century later, it still lives by that original ambition, creating robust timepieces with cutting-edge features at accessible price points.
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